Two Elements For List Building
by Donna Ragland
Journey To Online Success Newsletter
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Two Elements For List Building
An important strategy for businesses is to
find customers for their products and services.
Internet marketing is no different and building
a list of subscribers is an essential part of
doing business. Once you have a list you can
then communicate with your list and provide
valuable information and resources.
The two basic elements for building a list are:
- A squeeze page, and
- An email autoresponder service
The squeeze page and autoresponder work hand
in hand for getting a list started.
A squeeze page is a simple website, usually
one page, that is designed for the single purpose
of getting an interested individual to sign up
onto your email list. A squeeze page is also
known as a landing page, magnetizer page or
sign-up page.
The squeeze page will usually have a sign up box
where a name and email address can be entered.
This box is generated by an email autoresponder
service and is specific to your account.
When someone signs up on your squeeze page, the
name and email information is captured and
stored in a database maintained by the email
autoresponder service. This stored list of
names and emails then becomes your list.
Once you have a list of subscribers you can
connect with them through your autoresponder
service by sending various messages. This helps
you stay connected with your subscribers and
gives you a way to provide valuable information
and resources.
To Your Online Success,
Donna
Comments or questions? Please post below…
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